How To Read Inflated 'Regular Price' Discounts In Supplement Marketing
Supplement checkout pages frequently show a struck-through "regular price" next to a lower "sale price" — sometimes implying discounts of 70% or more. It's worth understanding what this framing actually represents. To learn more about the formula, return to the Olivaro homepage.
What a 'regular price' comparison claims
The implication is that the product genuinely sells, or has sold, at the higher struck-through price, making the current offer an exceptional, time-limited deal.
Why this is often not independently verifiable
For direct-to-consumer supplement brands that only sell through their own checkout page, there's frequently no independent marketplace or retail listing where the "regular price" has actually been charged. The struck-through figure can function as an anchor — a number designed to make the actual, ordinary price feel like a steep discount, rather than a genuine record of past pricing.
A related pattern: persistent "sale" framing
If a product is marketed as being on sale every time you visit the page, with the same countdown timer resetting on each visit, that's a reasonable signal the "regular price" is not a price most people have ever actually paid.
A reasonable takeaway
Evaluate a supplement's price on its own terms — is the actual dollar amount reasonable for what you're getting — rather than being swayed by how large the claimed discount appears. The percentage saved is marketing framing, not a verified fact about the product's market value.